The Knife
Open Fire.
True Craft.
Shared Flavor.
The Knife Parrilla Argentina.
2025.
Content creation – Food & BOH / lifestyle photography – Website design – Video direction – Visual narrative – Behind-the-scenes content – Multi-use assets for web & socials.
We captured the real character of The Knife: open fire, honest craft, and the raw atmosphere of an Argentinian parrilla.
No staging, no pretending — just the brand as it truly is.
Our content focuses on what makes them distinct: the heat, the rhythm of the kitchen, the textures of the meat, and the communal energy of the table.
A visual system built for everything — menus, website, ads, and social — consistent, alive, and unmistakably theirs.
The Knife has always had personality — but its Instagram feed didn’t fully reflect it. Posts were scattered, each telling its own story, without a unified visual identity.
We established a curated visual system: consistent lighting, warm textures, thoughtful framing, and imagery that communicates the brand’s essence — open fire, craft, and shared dining experiences.
The result is a recognizable, intentional Instagram presence. Every post works together to tell the story of The Knife: bold, authentic, and unmistakably theirs.
The Result:
- A unified visual identity across menu, website, social media, and in-restaurant materials.
- Premium content that elevates brand perception while staying true to their authentic roots.
- A robust library of assets that enables faster campaign launches and new dish promotions.
- Stronger emotional connection with guests — visuals that celebrate what makes The Knife unique: real fire, real craft, real shared flavor.
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