Matildas Taco Bar — Bold, Flavor-Driven
Matilda's Taco Bar / Menu - Case Study
2024.
Custom Menu Design - Creative Direction - Final Printed Materials.
Matilda’s Taco Bar deserved a menu as bold as its flavors.
We embraced vibrant colors, dynamic layouts, and typography that speaks to its street, casual & friendly vibe. The design feels alive — just like the food and atmosphere.
The Creative Process:
1. Brand Discovery – Understood the brand’s casual, energetic personality and flavor profile.
2. Design Direction – Went for a bold, colorful look inspired by Mexican street food culture.
3. Typography & Colors – Combined playful typefaces with vibrant, appetizing colors.
4. Layout & Hierarchy – Organized tacos, sides, and specials for quick customer choices.
5. Final Touches – Delivered files suitable for laminated menus and digital versions.
The Result:
A high-impact menu that matches the brand’s bold personality.
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