Taquería El Zorro — Modern Sonoran Spirit
Taqueria El Zorro / Menu - Case Study
2021.
Custom Menu Design - Creative Direction - Final Printed Materials.
For Taquería El Zorro, we created a menu that reflects the playful yet authentic spirit of a modern Taquería combined with a mexican dessert concept.
Bold typography, playfull color accents, and hand-drawn style details bring energy and personality to the design. The result: a menu that feels approachable, fun, and unmistakably Mexican in character.
The Creative Process:
1. Brand Discovery – Explored Taquería El Zorro’s modern take on Mexican street food, inspired by the desert heat and Sonoran heritage.
2. Design Direction – Combined contemporary design with desert motifs—cactus, textures, and warm gradients evoking the sun.
3. Typography & Colors – Selected bold, modern fonts paired with a palette of terracotta, sand, and deep green.
4. Layout & Hierarchy – Structured tacos, mains, and specialties for intuitive navigation and strong visual flow.
5. Final Touches – Delivered production-ready menus that balance cultural storytelling with a polished, modern edge.
The Result:
We created a menu for Taquería El Zorro that feels alive with Sonoran warmth. The design merges desert-inspired textures and colors with a clean, modern structure—producing a menu that’s bold, authentic, and unmistakably contemporary.
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