The Old Havana — Vintage Spirit, Modern Frame
The Old Havana. - Case Study
2023.
Custom Menu Design - Creative Direction - Final Printed Materials.
Old Havana’s menu is a nod to Cuban tradition. Warm tones, vintage typography, and subtle textures transport guests to another time while keeping the reading experience clear and inviting.
The Creative Process:
1. Brand Discovery – Studied the brand’s nostalgic appeal, menu range, and audience.
2. Design Direction – Chose a vintage-inspired yet clean style influenced by Havana’s golden era.
3. Typography & Colors – Combined retro fonts with a warm, heritage palette.
4. Layout & Hierarchy – Structured to guide diners naturally through courses.
5. Final Touches – Provided print-ready files ensuring faithful color reproduction.
The Result:
The final menu blends Cuban Tradition with warm hospitality, making it not just a list of dishes, but an extension of the restaurant’s story.
Guests can easily navigate offerings, and the design invites them to explore more.
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