Costiera Amalfitana — Rustic Italian Charm
Costiera Amalfitana / Menu - Case Study
2023.
Custom Menu Design - Graphic Design - Creative Direction - Final Printed Materials.
For Costiera Amalfitana’s Special Lunch, we created a menu that captures Italian heritage with a rustic, playful touch. Vintage typography, warm earthy tones, and whimsical illustrations bring personality to every page.
The layout emphasizes lunch specials and signature dishes, guiding diners smoothly from starters to mains. Designed for both print and digital, the menu balances tradition with a modern, approachable experience.
The Creative Process:
1. Brand Discovery – Explored Costiera Amalfitana’s Italian heritage, rustic charm, and playful brand personality.
2. Design Direction – Combined vintage Italian aesthetics with modern, whimsical touches: textured backgrounds, playful illustrations, and subtle decorative elements.
3. Typography & Colors – Chose a mix of classic serif and handwritten fonts, paired with warm, earthy tones reflecting Italian tradition.
4. Layout & Hierarchy – Organized menu sections to highlight signature dishes while maintaining a visually engaging flow.
5. Final Touches – Delivered production-ready files optimized for print and digital use, preserving both rustic charm and playful details.
The Result:
An Italian menu that balances rustic Italian tradition with playful, contemporary details.
The design highlights signature dishes, engages diners visually, and works seamlessly across print and digital formats, delivering both charm and clarity.
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