Alma en Havana — Cuban Essence, Modern Rhythm
Alma en Havana / Menu - Case Study
2022.
Custom Menu Design - Creative Direction - Final Printed Materials.
For Alma en Havana, the menu design needed to feel both timeless and vibrant. We worked with a warm, Havana-inspired color palette and layered textures reminiscent of vintage Cuban print.
The typography balances classic serif elegance with bold accents, making the menu easy to navigate while staying true to the restaurant’s identity.
The Creative Process:
1. Brand Discovery – Immersed in the brand’s Cuban roots and modern approach.
2. Design Direction – Balanced cultural richness with modern minimalism.
3. Typography & Colors – Selected fonts and colors that reflect Havana’s warmth and energy.
4. Layout & Hierarchy – Designed for easy flow from starters to main dishes.
5. Final Touches – Delivered press-ready files with printing specifications.
The Result:
A cuban menu that blends tradition with a fresh, design-forward approach.
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