Hato de Oro — Rooted Brand Work
2024.
Branding - Visual Identity - Content Strategy.
A visual identity born from heritage.
We developed a solid visual identity with a rural-elegant approach that reflects its authentic essence.
From the primary logo and its adaptable versions, to a color palette inspired by earth and leather, strong typographic choices, and real-world applications such as branded shirts and vehicle signage. A comprehensive branding system that honors cattle ranching tradition through a contemporary lens.
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