Integral Consulting Services / ICS
2024 - Present.
Brand Refresh - Brand strategy & positioning - Visual identity – Photography - Messaging – Branded assets - Social Media Management.
A brand refresh with purpose. We evolved ICS’s identity without losing its core. The result: a modern, cohesive, and confident brand that communicates professionalism and vision at every touchpoint.
1. Strategy & positioning – We refined ICS’s value proposition and clarified its market positioning.
2. Visual identity – We modernized the existing blue color palette while keeping the core essence intact. Typography was aligned across all touchpoints, creating a cleaner, more cohesive look.
3. Branded assets – We designed new business cards, social media layouts, and digital assets, ensuring a contemporary and consistent brand presence.
4. Messaging & tone of voice – We developed clear, consistent verbal guidelines aligned with the refreshed visual identity.
The Result:
ICS now feels modern, confident, and aligned with its future — all while staying true to its legacy. The updated colors, typography, and brand applications give the company a fresh, professional look that resonates across digital and physical touchpoints.
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